Empowering Beauty: A Journey with NIMONÉ Beauty Founder NiCole Newell
At The Art Of Celebrating, we love featuring inspiring stories from innovative lifestyle brands that are making significant impacts in their industries. We are thrilled to shine the spotlight on NIMONÉ Beauty, a brand that is redefining beauty standards with its luxurious and skin-friendly makeup products. Inspired by the skinimalist movement, NIMONÉ Beauty is dedicated to creating makeup products that are not only safe and effective but also designed to enhance your natural beauty. Founder NiCole Newell's passion for empowering individuals and promoting self-expression shines through in every aspect of the brand. Join us as we dive into NiCole’s journey, the philosophy behind NIMONÉ Beauty, and the brand's vision for the future.
Photos by Andres Ortiz (@andresophotography)
NiCole Newell, the founder of NIMONÉ Beauty, embarked on her entrepreneurial journey during the challenging times of the COVID-19 pandemic. Seeking a creative outlet and inspired by her own need for innovative beauty products, NiCole set out to create a brand that would offer a unique blend of luxury and wellness. With over 15 years of experience as a Makeup Artist and Esthetician, NiCole's expertise and passion for skincare and beauty played a pivotal role in shaping NIMONÉ Beauty's identity. She believes in embracing and enhancing natural beauty, and NIMONÉ Beauty's products are designed to empower individuals to express themselves authentically.
We had the pleasure of sitting down with NiCole and she graciously shared insights into her brand's philosophy, the development process of NIMONÉ Beauty's makeup and skincare products, and her vision for the future of the beauty industry. Let's dive into her inspiring responses.
Q: Can you tell us about the inspiration behind starting NIMONÉ Beauty and your journey so far?
A: NIMONÉ Beauty was born as a need for creativity. During COVID, my life kind of faced significant challenges. I decided to transmute that energy and turn inwards to create a product I hadn’t yet seen in the market and would want for myself.
Q: What sets NIMONÉ Beauty apart from other beauty brands in the industry?
A: I think what sets us apart is the fact that I have been a Makeup Artist and Esthetician with over 15 years of experience. My passion for seeing beauty and attributes in people that they may not necessarily see in themselves are extremely keen. So I created a brand that supports women on their wellness journey by creating products that are not only beautiful but healthy and effective. Our products are artisan made with ingredients that boost the skin's vitality by nourishing it with serums, vitamins, natural oils, for moisture and radiance.
Q: How does NIMONÉ Beauty contribute to empowering individuals and promoting self-expression?
A: NIMONÉ Beauty contributes to promoting self-expression because I believe we are all discovering new things about ourselves, and the more you lean into your newfound energy, the more authentic you become. We as a brand believe in embracing and enhancing your natural beauty, not completely a transformation but I like to call it an 'enhanceformation.'
Q: Could you share some insights into the development process of NIMONÉ Beauty's makeup and skincare products?
A: Our creative process is quite intuitive as we always consider the needs of our customers. We provide a few moments of the day to put yourself first because you can’t pour into anyone else’s cup unless yours is full.
Q: What challenges have you faced as a founder, and how have you overcome them?
A: There are constant challenges in building a brand. I think the fact that I’m very curious makes me want to see what’s on the other side of any challenge. I’m learning to be more like water and flow over, around and through any situation. Also practicing self-love and self-care.
Q: What are some of the core values that drive NIMONÉ Beauty's mission and vision?
A: Some of our core beliefs are quality, effectiveness, consistency, innovation, service, and wellness.
Q: Can you give us a glimpse into NIMONÉ Beauty's future plans and upcoming projects?
A: Sure, as we continue to develop more products, we hope to secure more retail locations.
Q: How do you envision NIMONÉ Beauty impacting the beauty industry in the long term?
A: I think we are in a really unique space merging beauty and wellness and hope that long term there will be more brands that cater to not only the physical but also feed your spirit.
Q: What advice would you give to aspiring entrepreneurs looking to enter the beauty industry?
A: For an entrepreneur entering the Beauty Industry, I would say to remember your why. When you build a business it has to have purpose and you have to have passion as well as staying informed on emerging trends.
NiCole Newell's journey with NIMONÉ Beauty is a testament to the power of passion, resilience, and creativity. Through her brand, NiCole is not only redefining beauty standards but also empowering individuals to embrace their unique beauty and express themselves authentically. As NIMONÉ Beauty continues to evolve and grow, NiCole's unwavering commitment to quality, effectiveness, and wellness will undoubtedly leave a lasting impact on the beauty industry and inspire countless others to pursue their dreams with purpose and dedication.
Connect with NIMONÉ Beauty:
Learn more about NIMONÉ Beauty and explore their range of luxurious makeup products at nimonebeauty.com and on Instagram @nimonebeauty. Join us in supporting NiCole Newell's journey and experience the beauty of NIMONÉ Beauty firsthand.
PS! For more inspiring stories and features on innovative lifestyle brands, stay tuned to The Art Of Celebrating.
